Tuesday, October 16, 2007

Optimize by Using Meta Tags Wisely

There is much debate among the many who write about SEO in regards to using meta tags. First, there are the nay-sayers who go as far as to say that using meta tags is a useless task and that they return very little results when it come to search engines like Google, Yahoo and MSN. Second, there are the radicals, who wouldn't even think of building a website without adding or using meta tags. And then there are the moderates who declare that while meta tags have lost some of there lustre of the past few years, it is still a good idea to spend some time building and using meta tags in each blog or website.

The discussion about using meta tags will probably never end and the views of some may never change, however, it must be noted that many well known companies who rank high in search engines are actively using meta tags. Take some time and search the web for some of the companies that you know and then check out their source code and you will find included in their website or blog structure the much debated meta tags.

The debate really has been polarized mainly because of those who employ tactics that breech the guidelines set forth by Search Engines like Google, Yahoo and MSN. They employ techniques like keyword stuffing, which quite simply is an over use of one keyword or keyword phrase, or they place keywords within the meta tag that have nothing to do with the content of the blog or website. These are the things that make using meta tags such a challenge today.

However, the best response to everything that you read about using meta tags is to develop a strategy that incorporates the best practices. Mainly stay away from anything that even remotely resembles keyword stuffing and don't place keywords in your meta tags that don't show up in your sites main content. Then take care to add the words that really captures the essence and substance of your blog or website.

Remember, these keywords should be carefully placed when using meta tags, especially within the keyword, h1 and h2 and description tags. Remember not to over do it, be careful not to place the same keywords in succession or to over capitalize. These are the things that can get you into trouble with search engines.

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